frontmatter

type: me
title: My Profile
aliases: [my profile, about me, Dana Reyes, Dana]
created: 2026-08-01
updated: 2026-08-01
status: active
tags: [listing, buyer, seller, referral]

My Profile

Written by AI after a twelve question interview on 2026-08-01. Corrected by Dana Reyes before saving. Anything marked (inferred) was concluded by the AI, not stated directly.

Who I am

Dana Reyes, residential agent, licensed since 2016. Solo, no team, no assistant. Dana runs everything personally and has decided against building a team twice, because the volume Dana wants is achievable alone and Dana does not want to manage people.

The market Dana works

Coastal Orange County, primarily costa-mesa-eastside and newport-beach-submarket. Resale single family, mostly between 1.2M and 3M. Dana does not work new construction and does not do leases.

The band that actually pays the bills is 1.4M to 2.2M. Below 1.2M there is very little inventory left in these areas, and above 3M Dana is competing with agents who have been in that tier for twenty years.

What a stranger would get wrong about this market: days on market averages look healthy, but the average is carried by well prepared homes. A house that goes on unprepared sits, then chases the market down in two price reductions. The spread between prepared and unprepared is far wider than the published numbers suggest.

Who Dana works with

Move up sellers, typically selling a first home to buy a larger one in the same area. This is most

of Dana's business and the clients Dana enjoys most, because both sides of the transaction are Dana's. marcus-hale is the current example.

Repeat clients and their referrals. Roughly two thirds of Dana's business *(inferred from Dana

saying "almost all of it comes from people I've already worked with or who they sent me")*. rachel-kim alone has sent three.

First time buyers, taken selectively, usually because they were referred by a past client. See

priya-raman.

Dana does not do investor work and has turned it down. Dana's reason: the volume is not there in these price bands and the relationship does not compound the way an owner occupant relationship does.

How Dana works

Listings. Dana walks the property before quoting anything, and will not give a number over the phone. See never-quote-a-price-over-the-phone.

Preparation. Dana pushes hard on pre listing preparation, paint, landscaping, and getting a pre inspection done. Sellers resist this and Dana wins the argument roughly half the time. Where Dana wins, the homes sell faster and closer to ask. The playbook is pre-listing-preparation.

Communication. Dana calls rather than texts for anything that involves a number or a decision, and follows the call with a written summary. See write-up-every-call-that-has-a-number-in-it.

Offers. Dana writes the offer story, a short cover note about the buyer, on every offer in a multiple situation. Dana believes it works and has no way to prove it (inferred: Dana said "I think it helps, I can't tell you it does").

Dana's voice

Direct and warm, not polished. Detail in voice-and-tone.

Dana is comfortable telling a client something they do not want to hear, and considers that the actual service. Copy written for Dana should sound like a straight answer from someone who has done this a while, not like marketing.

What Dana is trying to grow

More listings, fewer buyers. Listings are Dana's leverage and Dana currently takes on more buyer

work than Dana wants.

A real follow up system for past clients. Dana knows this is the weak point. Dana's referral

business happens despite having no system, not because of one. priya-raman going quiet for two weeks with no follow up is the live example.

Getting the preparation conversation to land earlier, ideally before the seller has decided they

are ready to list.

What Dana will not do

Investor and flip work.
Leases.
Anything outside the coastal Orange County footprint, including referrals Dana would have to service

poorly.

Taking a listing where the seller will not price it realistically. See

walk-away-from-unrealistic-pricing.

Open questions for later

Dana has not defined what a good year looks like in transaction count or volume. Worth pinning down.
Dana's past client list exists in a phone and an old CRM Dana no longer opens. Nothing is consolidated.

How to use this profile

Paste this at the top of any chat before asking for work, then ask for the thing you actually need:

"Write the listing description for 412 Bayside in my voice." "Draft the follow up sequence for a buyer who went quiet after two showings." "Based on everything above, what's the biggest bottleneck between me and more deals?"

The same questions asked in a blank chat produce generic copy. Asked with this on top, they produce something that sounds like Dana and knows Dana's market.